Smart Leads are the leads our proprietary algorithm has determined as most likely to list over the next 12 months. This is the base audience that you should be focusing your marketing efforts on.

Facebook Leads are generated via our Facebook Smart Ads. They are opted in leads who have requested a home evaluation from a local real estate expert like yourself. 

Look Up Leads are leads that have visited your Home Valuation Page. Create one today by installing the Smart Sites App. 

3rd Party Leads are leads that have been browsing other real estate websites which illustrates they may be in-market and looking to list.

Expired Listings are leads who’s listing has expired and are complementary to your Offrs account.

FSBO Leads are for sale by owner leads and are complementary to your Offrs account. 

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