The Buyer Signal Leads app identifies people who have indicated they may be looking to buy in your selected zip code(s).
How do we identify Buyer Signal Leads?
We identify Buyer Signal Leads using mobile data to determine if the person has been in or around real estate offices.
How are these leads different from my Smart Leads?
If you are currently licensing a territory (or multiple) with Offrs, you will be receiving Smart leads from that territory. Smart Leads are generated via our proprietary algorithm based on 250+ data points and are seller leads. Buyer Signal Leads are generated via mobile data and have indicated they may be looking to buy.
My app is active, why am I not seeing any leads?
You will need to first add your desired zip codes using the Update Zip button. Then you may add 1 zip code at a time, selecting Save after each zip has been entered. You can do this for up to 10 zip codes. Once the zip codes have been added, please allow a maximum of 5 days for the updated data to load into your Lead Feed app. You can view your leads by selecting the Buyer Signal Lead app > Launch the App. You can also export this list by selecting the Download button.
How many zip codes can I receive leads from?
You are able to receive leads from up to 10 zip codes at a time.
How do I update my zip codes?
To change, add or remove zip codes you are receiving leads from you will first need to select the Buyer Signal Lead app > Launch the App > Update Zip > Add Zip > Save. You may add 1 zip code at a time, selecting Save after each zip has been entered. You can do this for up to 10 zip codes.
How do I get notified of new leads via email?
To set up your email notifications to be notified of new Buyer Signal Leads you will first need to select the Buyer Signal Lead app > Launch the App > Notifications > Add Email (add one or more emails to be notified) > Save.
Do I get a phone number and email for every lead?
We provide any contact information we are able to find using our 25+ data providers.
Can I export this list?
Yes! You can export this list by selecting the Buyer Signal Lead app > Launch the App > Download
*Please note the app will only show up to 500 leads at a time. To view all of the leads, beyond 500, you can export the list.
How do I deactivate my Buyer Signal Leads app?
To deactivate your Buyer Signal Leads app you will first need to select the Buyer Signal Lead app > Active > Yes, Uninstall this App. Uninstalling/deactivating the app will discontinue your access to Buyer Signal Leads and stop the billing for this app.
How should I reach out to my Buyer Signal Leads?
We recommend reaching out with an initial call and email when you first receive the lead, as well as consistent marketing 2-3 times a month. Please check out the scripts provided below, these can be used for both calls and emails.
Hello __, ___ your local agent here peeling back the curtain on the real cost of closing. Every time you buy or sell a home there are always going to be some additional costs:
(Fill closing costs in here Bullet point is suggested)
Some of these costs can be negotiated, to learn more about any of these costs please contact me with any questions.
Home Evaluation Confirmation
Hi __, I Hope you are doing well this is ___ from ____ agency/brokerage. We have recently been surveying people in the area to talk to them about Home evaluations from the internet. We find that many homeowners use this tool but are missing a critical step in getting it confirmed by a local agent. Have you or anyone in your home ever done an online Home Evaluation?
YES (If yes, then ask if it has been confirmed. If it has not been confirmed then try to set an appointment for confirmation.)
NO (Great opportunity ask if they would like one.)
Real Estate Info Survey
Hi __, __ your local real estate agent reaching out today to find out about how you research the real estate market and information about your home. Do you have an agent that you speak with, is the internet your source, or do you refer to a book? What is the information you commonly are seeking?
(Tailor the next part of the conversation to how they respond. Example: No agent or book and Zillow is the main source of information then position yourself as their local source.)